The full toolkit.
Not a logo wall: the actual tools I reach for, what I use each one for, and how deep I go. Grouped by the job they do.
CRM & Automation
Pipeline structure, reporting and dashboards; aligning sales stages to how revenue actually flows.
CRM setup, custom views and workflow rules for lead and deal management.
Marketing & sales CRM, lifecycle stages, lists and campaign reporting.
Designed a 16-stage CRM pipeline across 60+ countries: stage definitions, funnel metrics and adoption.
No-code automation that wires apps together and removes repetitive manual steps.
Multi-step and conditional automations when flows get more complex than a single trigger.
BI & Visualization
My go-to for executive dashboards: data models, DAX measures and reports leaders actually use to decide.
Exploratory and presentation-grade visual analytics for spotting trends fast.
Advanced modelling, pivot-driven dashboards, performance trackers and resilient templates.
Live trackers with scheduling, leave logic and validation: collaborative and automation-friendly.
Branded SOPs, onboarding playbooks and memorable visual presentations.
Data & Languages
Data cleaning, automation and analysis with pandas; the glue for ETL and quick modelling.
Querying, joining and shaping data across sources for reporting and validation.
Integrating multiple sources into one trusted reporting layer with automated quality checks.
Hypothesis-driven analysis and predictive modelling to find optimisation opportunities.
AI & LLMs
LLM integration in Draftly and day-to-day analysis, drafting and automation.
Reasoning, long-context drafting and as a provider option inside Draftly.
Multi-provider support and comparison across the major model families.
Designing prompts, handling context and wiring model calls into real product flows.
Text humanization, translation and grammar: the core of Draftly, and part of my Master's focus.
Marketing & Growth
Performance reporting from raw exports, creative analysis and ROAS optimisation.
Certified: traffic, behaviour and conversion reporting that feeds strategy.
Search visibility, campaign measurement and on-page optimisation.
Personal branding and content: grew engagement 150% in six months as mthedatawizard.